PPC management
Google, Meta, Amazon and LinkedIn, run by people who have spent ₹50Cr+ of other people's money and had to explain every rupee.
SearchShoppingPerformance MaxMetaAmazon
PPC management · Forensic audits · E-commerce consulting
Tired of paying for clicks, not customers?
You're spending real money on Google and Meta. The clicks arrive. The customers don't. We find out why, fix it, and then scale what works. And when the problem isn't the ads, we tell you that too. For a small number of brands at a time.
Google AdsMetaAmazon AdsLinkedIn
Ad spend₹14.8Lunchanged
Revenue₹71.2L▲ 174%
ROAS4.8x▲ from 1.9x
Previous agencyThe Ad Hive
+174% ROAS
AD SPEND₹50Cr+managed, and answered for
AVERAGE ROAS4.8xacross active accounts
RETENTION95%of clients stay year on year
BRANDS225+across 12+ industries
Where we run your ads
Google AdsMetaAmazon AdsLinkedInYouTubeGoogle Business Profile
Brands that have trusted us with their budgets
Clicks don't pay salaries. Conversions do.If that line annoyed you a little, you have probably been told the opposite for a while. Keep reading.
Does this sound familiar?
The dashboards look busy. The bank account doesn't.
Most brands that come to us have already paid someone else to learn this.
You've spent ₹5 to 10 lakh on agencies. You're still waiting for the results they promised in the pitch.
Spend went up 40%. Revenue stayed where it was. You were told to give it more time.
Same ads, same audiences, for weeks. Nobody can tell you which part is actually working.
A 15-page report lands every month. It still doesn't answer the only question that matters: did this make money?
None of this is a budget problem. It's a visibility problem. In the accounts we open, the money is usually leaking through search terms nobody checked.
WHAT WE TYPICALLY FIND25–40%
of the budget going to things that never show up in a standard report.
ON A ₹15L ACCOUNT₹3–6L
a month lost to leakage alone. Not bad luck. Just nobody looking.
PER AUDIT8–15
material issues the current team had missed. Some of them for years.
A TYPICAL ACCOUNT WE INHERIT
10,000 clicks. 47 sales.
One customer in every 213 clicks.
You paid for all of them. That gap is where we start.
Want to know what your account is leaking?Thirty minutes on a call. We'll tell you what we see, whether or not we work together.
Here's what we do about it
Three rules we don't bend. Six things we do.
Every service below is judged on one thing: did it make the client money.
We optimise for revenue, not impressions. If a campaign brings traffic and no sales, it gets cut, however nice the CTR looks.
We report on business outcomes. Spend, revenue, cost per customer. The media metrics are in the appendix if you want them.
We fix strategy before we add budget. More money into a broken structure just makes the hole bigger.
Forensic PPC audit
Seven to ten days inside your Google and Meta accounts, read-only. Every leak, every winner starved of budget, and a fix list in order of what pays back first.
What gets checkedE-commerce consultancy
Go-to-market, category expansion and the decisions that keep founders up at night. From people who have run their own stores, not just read about them.
How we adviseLocal growth engine
For clinics, stores and service businesses. Google Business Profile, Local Search and Maps ads, call tracking and listing optimisation, so the people within five kilometres actually find you.
Creative that sells
Performance creatives, A+ pages and storefronts. Judged on click-through and conversion, not on how they look in a deck.
AI automation
Creative variations, reporting, lead nurture and attribution, built around your account. Less time on admin, more on decisions.
Not sure which of these you need?Tell us about the account. We'll tell you where to start. Often it's the audit.
Start here if you're already spending
Don't hire anyone, including us, before you know where the money goes.
Read-only access. Nothing in your account changes until you decide it should.
The forensic audit is seven to ten working days of us going through every layer of your Google and Meta accounts. 22 checkpoint areas, from account structure to pixel health. You get the evidence and the fix list. Then keep your agency, bring it in-house, or hire us. Your call.
- The audit report · every finding documented, with the screenshot to prove it
- An issue tracker · each problem scored by impact and effort, with the fix next to it
- A recorded walkthrough · sixty minutes, your team on the call, questions welcome
- A 30-day roadmap · what to do first, second and third, whoever does it
- A week of follow-up · written answers to anything that comes up once you start
Ask about the audit Scoped on a twenty-minute call. Quote within a day.
SAMPLE SCAN · GOOGLE + META22 CHECKPOINTS
Read-only access · no changes made—
E-commerce consulting
Sometimes the ads are fine. The business decision behind them isn't.
Strategy from operators who have owned the inventory, the team and the cash-flow.
Go-to-market
New product, new market, or a launch that needs to pay for itself. Positioning, pricing, channel sequence and a quarter-by-quarter plan tied to revenue.
Category expansion
Which adjacent category to enter, how big it really is, who already owns it, and the phased roadmap to land it without starving the core.
Critical business decisions
Build or buy. D2C or marketplace. Pause or scale. We pressure-test the high-stakes calls with numbers and give you one recommendation, not a list of options.
Founder sounding board
A regular call with someone who has sat in your chair. Org design, fundraising narrative, board-deck review, and the questions that don't fit in a dashboard.
Have a decision you'd rather not make alone?Bring it to the discovery call. If it's a consulting question, we'll scope it as one.
Proof, not promises
What happened when brands let us in.
Platform-reported figures for the period in each case. Filter by platform.
174%
average ROAS lift across 80+ accounts
62%
average drop in cost per acquisition
₹23Cr+
generated through Display and Meta awareness
38%
faster payback on ad spend
Your account could be the next one on this page.Only if the numbers add up on both sides. That's what the first call is for.
Where our clients sell
Run from Gurugram. Trusted in seven markets.
Local market knowledge in each one. One strategy owner across all of them.
7markets: India, USA, UK, UAE, Singapore, Hong Kong, Australia
6x+average ROAS on international accounts
30%lower cost per acquisition across US, UK and EU accounts
12+industries, fashion to SaaS
Who this is for
We work with a handful of brands at a time. On purpose.
The founder sets strategy on every account. That only works if the list stays short.
This works if you
- spend ₹2 lakh or more a month on each platform you want us to run
- can give us read access to the ad accounts and analytics before the first call
- are willing to fix the landing page and tracking issues we find, not just the ads
- have a decision-maker on the calls, not a messenger
- can commit to three months. A proper rebuild doesn't happen in four weeks
It won't if you
- are shopping for the cheapest retainer in the market
- need a big number by the end of the month to show someone
- want someone to press the buttons while the strategy stays as it is
- would rather see a prettier report than an honest one
With us
What you may be used to
Who runs the account
The founder, on strategy and every review
Handed to a junior after the pitch
Strategy
Built around your margins and your competitors
A template with your logo on it
Optimisation
Daily. Changes made the day the data moves
A weekly or monthly check-in
Creatives
New tests every week, in every format
A refresh when someone remembers
Tracking
Pixel, server-side and analytics, fixed before launch
Basic pixel, hope for the best
Reporting
Live dashboard, a discussion call every fortnight, a full review every month
A PDF once a month
Beyond the ads
Landing pages, funnels and the business questions behind them
Ads only. The rest is your problem
Think you qualify?Apply for a discovery call. We reply to every application within one working day, including the ones we turn down.
Before you talk to any agency, including us
Two numbers worth knowing.
Move the sliders. Nothing is saved, nothing is sent.
What ROAS do you actually need?
Most brands chase a ROAS target without knowing the number below which every sale loses money.
What's left from each sale after product, shipping and payment costs
Per sale, after advertising
Your target ROAS
3.33x
2.50xbreak-even ROAS
₹3.33revenue needed per ₹1 of ad spend
Below 2.50x, each sale loses money once the ads are paid for.
What can you afford to pay for a lead?
If you don't know this number, every agency's cost-per-lead claim is meaningless to you.
Revenue, or margin if you prefer to be strict
Your real close rate, not the hopeful one
Most service businesses land between 10% and 25%
Your maximum cost per lead
₹900
₹9,000maximum cost per customer
10leads needed per customer
Pay more than ₹900 a lead and the maths stops working.
Want these checked against your real account?We'll do it on the discovery call, with your numbers, not the sliders.
What the first six months look like
A rebuild takes ninety days. Scaling takes the ninety after that.
We'd rather tell you this now than have you hear it from us in month two.
Week 1
Audit and set-up
Tracking and attribution first. If the data is wrong, everything built on it is wrong.
Weeks 2–4
Rebuild and test
New structure, a creative pipeline, budget rules tied to your margins.
Day 30–45
First signals
Most accounts show measurable improvement here. If yours doesn't, we change the plan, not the excuse.
Day 60–90
Stabilise
The larger ROAS gains usually land here, as budget settles into what's proven.
Day 90–180
Scale
Now we put more money behind what has already paid for itself.
How the scope is built
No packages. No tiers. A scope that fits the business.
A fashion brand on Meta and a SaaS company on Google Search can spend the same ₹5 lakh a month and need completely different work. So the scope depends on:
- Monthly ad spendFrom ₹2L per platform
- PlatformsGoogle, Meta, Amazon, LinkedIn
- Creative needsStatics, video, UGC, A+ content
- ComplexityMarkets, catalogues, funnels
How it starts
- You apply. We look at the account before we reply, so the call isn't a discovery call for us too.
- Thirty minutes together: goals, account health, where the money is leaking. Commercials are discussed here, not on this page.
- A scoped proposal within two working days. Initial three-month term, then month to month.
If we're not the right partner, we'll say so on the call and point you somewhere better.
The Ad Hive transformed our PPC campaigns on Google and Meta. Click-through rates rose and we saw a significant boost in conversions.Suman Baweja · CEO
Our ad spend is now more efficient and our ROI has improved dramatically. The team's strategic approach makes all the difference.Manish Mistry · Director
Things people ask before applying
Straight answers.
Anything else, ask on the call.
How long before we see results?
Most clients see measurable improvement in 30 to 45 days. The bigger ROAS gains usually come between day 60 and 90. Proper scaling happens between day 90 and 180. Anyone promising faster is either guessing or already knows your account better than we do.
Why ₹2 lakh a month per platform?
Below that, Google and Meta don't collect enough conversion data to optimise against. We'd be charging you to watch an account that can't learn. If your budget is lower, we'll say so on the call and suggest what to do instead.
Do you work with lead generation or only e-commerce?
Both. Roughly 60% of our clients sell products online; 40% generate leads in SaaS, real estate, education and professional services. The tactics differ. The goal is the same: customers you can afford.
Can we hire you for Google only and keep Meta in-house?
Yes. Google and Meta do work better together, because what one learns about your audience feeds the other. If budget is tight, start with Google for higher intent and add Meta once it's profitable.
What does the engagement look like?
An initial three-month term, then month to month with 30 days' notice. Scope and fees depend on spend, platforms, creative needs and complexity, and we discuss them on the call rather than publish a rate card that won't fit you.
How soon can we start?
Onboarding takes five to seven days once access is sorted. If we're at capacity, there's a short waitlist, usually two to three weeks. We'd rather make you wait than take you on and under-deliver.
Who exactly is the forensic audit for?
Brands already spending on Google and Meta who suspect the numbers should be better. Seven to ten days, 22 checkpoint areas, read-only access. You get a documented report, an issue tracker, a recorded walkthrough and a 30-day roadmap. What you do with it is up to you.
Apply for a discovery call
Let's find out if this is a fit.
Thirty minutes. No pitch deck. We reply within one working day, either way.
Tell us about the account. We look at it before we reply, so when we talk, we're already talking about your numbers.
You send the basics
Brand, monthly spend, which platforms. Two minutes.
We look before we talk
If it's clearly not a fit, we'll tell you by email and save you the call.
Thirty minutes together
Where the money is leaking, what we'd do, and whether you want us to do it.
Already with an agency that isn't delivering? So were six in ten of the brands we work with today.